Google Analytics Training Source
1. Google Academy
https://analytics.google.com/analytics/academy/course/6
Sidenote but maybe related: have you looked at Google Data Studio at all? I don’t think it solves your problem, exactly – you’ll still need someone, whether internal or consultant, fluent enough in GA and KPIs to construct a meaningful Studio dashboard – but I’ve found it does ease the burden of teaching people how to use GA simply for the purpose of retrieving and visualizing data (particularly custom reports). It also might be a helpful framing device for honing in on stats that are most important/frequent, then using that as a launching pad to doing deeper analysis in GA.
2. LinkedIn Learning
From 0 to pretty in-depth GA in just a few days. And plus the subscription ($30/mo or so?)
Google Data Studio
Google Analytics 4 (which IMO is still too buggy to be used in production),
Facebook business stuff, and hundreds of other topics.
Microsoft training
business account in linkedln
Their videos are clear, easy to follow, well-organized, and professional and come with transcripts and code samples.
LinkedIn Learning pricing is prohibitive for us, even with the nonprofit pricing. As a workaround, departments have either been paying for individual subscriptions OR many of our local libraries offer subscriptions for residents for free!
buying an individual subscription. The 1-month free trial might also be enough for some individual staffers. I don't think it's budget-feasible (certainly wasn't for us) to pay for training for the entire team/org to have permanent access, but for learning certain skills, we often sub for a month and then discontinue after we've completed the course
they update and replace the courses quite frequently as new versions of the studied software/services come out. At a quick glance, it looks like they still break down each topic into several courses, such as the basic Google Analytics Essentials or the slightly more detailed Quick Start, alongside similar courses for GA4 and all the other topics. For what it's worth, LinkedIn Learning has been the single most helpful learning resource in my entire career, for all the topics I've used it for: Google Analytics/Ads/Data Studio/Tag Manager, Adobe Creative Suite, R, SEO, React, JavaScript, etc. It's both broad and deep. Give the free trial a shot if you're uncertain!
3. Checking Library
check free library access, such as
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